Using AI to Anticipate Patient Needs and Drive Engagement: Session Recap: Key Takeaways from Kyle Brown, Alison Tapia at DigiPharma
The DigiPharma session “Using AI to Anticipate Patient Needs and Drive Engagement” brought together Kyle Brown, VP Chief Marketing and Communications Officer at CoxHealth, and moderator Alison Tapia of Sun Pharma for a candid fireside chat. The conversation explored how a predictive “voice of the patient” can transform feedback into action, reduce friction in access to care, and elevate patient experience across complex health systems.
Key Takeaways
1. A predictive voice of the patient goes beyond traditional feedback
Kyle Brown described a shift from static surveys and episodic feedback to a predictive voice of the patient that aggregates written forms, nurse notes, reviews, social listening, and surveys into one intelligent system. By analyzing signals in real time, CoxHealth aims to detect emerging experience issues, prevent crises, and identify where to double down on what works. This approach supports both patient experience teams and marketing, guiding content that resolves confusion before it escalates on public channels.
2. Patients are signaling a deep need for education and clarity
One of the most powerful insights from CoxHealth’s work was how strongly patients respond to proactive education. Sentiment rose when the system surfaced unmet informational needs and the team responded with clear, accessible content across formats and channels. Patients not only felt better informed about facilities, treatments, and processes, they actively reached out with positive feedback. This underscores a broader industry trend: in an era of digital communities and open web search, health systems that own the education narrative can reduce miscommunication and build trust.
3. AI reveals when processes favor clinicians over patients
In rethinking virtual care access, CoxHealth used data to uncover that a symptom-checker pathway was optimized around physician vetting rather than patient ease. The result was declining virtual care volumes and unnecessary friction for patients seeking quick, safe access. By listening to signals and decoupling virtual care from a restrictive triage flow, the team restored volume and improved experience. This example highlights how AI-based signal analysis can surface where operational design unintentionally prioritizes internal needs over patient-centered access.
4. Intelligent automation can protect continuity across the care journey
Both speakers emphasized the pain of fragmented stories as patients move from urgent care to specialists to inpatient settings. CoxHealth is using AI-powered clinical documentation within the EHR to capture richer physician notes, carry them forward to the next provider, and flag when new inputs diverge sharply from prior assessments or prescriptions. Done well, this reduces miscommunication, helps clinicians see critical discrepancies, and preserves the narrative for patients and caregivers, who often struggle to retell complex medical histories under stress.
5. Ethical, compliant data integration requires cross-functional alignment
Building a predictive voice of the patient is not simply a technology project, it demands collaboration across IT, patient experience, marketing, and clinical leadership. Brown stressed the complexity of unifying data from call centers, social media, search, web, and other access points while maintaining HIPAA compliance. De-identification, API strategy, and trusted partners are central. Success depends on shared governance and stakeholder buy-in, ensuring that AI-driven insights are operationalized responsibly and deliver real value to patients.
6. Combatting misinformation means meeting patients where they already search
With patients increasingly relying on LLMs and “Dr. Google,” both pharma and health systems need to provide transparent, evidence-based education that acknowledges real recovery timelines, risks, and trade-offs. Brown noted that agreeable AI tools can reinforce incomplete or unsafe perspectives, leaving physicians to spend limited appointment time correcting myths. Robust patient communities, clear materials, and aligned messaging from life sciences and providers can help patients reconcile online information with clinical guidance.
7. Meaningful impact shows up in nursing compassion and experience scores
Early outcomes from CoxHealth’s program include improved nurse evaluations and Net Promoter Scores. By feeding multi-source feedback (including handwritten nurse notes) into the system and acting on it, the organization is seeing measurable gains in perceived compassion and overall experience. Brown expects further validation over six to eight months, but these trends suggest that when frontline teams know their interactions are supported by data and continuous learning, they can deliver more consistent, empathetic care at scale.
Why It Matters
For pharma and health system leaders, the conversation around AI and patient engagement is rapidly shifting from abstract potential to concrete operational change. As Brown and Tapia highlighted, health organizations sit on a fragmented landscape of signals,from social reviews to call center logs to clinical notes, that, if unified, can predict emerging issues before they become reputational or regulatory events. Investing in a predictive voice of the patient aligns with broader pressures around value-based care, transparency, and trust, especially as patients increasingly arrive armed with online information. Those who pair ethical data practices with empathetic education and cross-functional collaboration are better positioned to reduce friction, support clinicians, and deliver patient experiences that feel genuinely responsive.
Actionable Insights
- Unify patient feedback streams: Aggregate surveys, reviews, call center logs, and social listening into a single predictive signal layer to detect issues early.
- Prioritize patient-centered journey design: Use AI insights to identify pathways built around internal needs and redesign them to reduce friction for patients.
- Invest in trusted, proactive education: Develop clear, evidence-based content that addresses common questions and counters misinformation from uncontrolled sources.
- Align stakeholders around compliant AI use: Involve IT, clinical leaders, marketing, and patient experience to ensure secure, HIPAA-conscious deployment of AI tools.
Want more insights from DigiPharma? Learn more about the world's leading pharma commercialization event.
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2026, Future Pharma - Fireside Chat_Using AI To Anticipate Patient Needs And Drive Engagement
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Up next, I'd like to invite Kyle Brown, VP Chief Marketing and Communications Officer of CoxHealth, to the stage for our fireside chat: Using AI to Anticipate Patient Needs and Drive Engagement. Please welcome Kyle
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Where are we sitting?
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Come on. Let's sit here.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Right here?
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Change it up a little bit.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: All right. That works.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: How are you doing?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Good. How are you?
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Good. All right, so anticipating patient needs and driving engagement. You've introduced the idea of a predictive voice of the patient. How is that fundamentally different from traditional patient feedback, and what are the earliest signals you're looking at to get ahead of experience issues?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Yeah. I think for quite some time everybody's been trying to take the different pieces of feedback, whether it be the written form or digital form from patients, right? What is that experience? And trying to make sense of it to really improve, right? But from my stance right now within a hospital system, it's really to help marketing but also improve the patient experience.
Two different sides there where if we can get ahead of it, we can put out those fires before they get too big or these concerns grow and grow out of our control, and then it's a crisis, right? So this is taking every single piece of feedback possible, whether it be written forms from nurses or surveys or reviews or social listening, and putting it through a system that can help predict what's happening.
Which, if done correctly, will help us offset a lot of the wrong things that are happening, but also some of the good as well, where we might wanna double down across the board. And then to the marketing side, what content should we develop? That could help answer some of these questions before all of a sudden it's really exploding on social media or other places. How do we then get a step, a leg up, right? Get that advantage.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: When you first started exploring this- Yeah ... what surprised you most about what patients were already telling you without ever saying a word?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Gosh, I don't know about sur- A lot of it you, we knew. Especially when you think about things like cleanliness of rooms or experience with physicians, the time physicians are spending with the patient to explain things thoroughly, right?
But these few things we knew were happening, but we weren't able to see when they were escalating past that normal point of, okay, we know we need to implement this. But one of the things that always s- that surprised me was that really patients are looking for that education. We know that digital communities are quite successful if they're handled and managed correctly, right?
And not just left to sit by themselves. But really the amount of education that patients were craving, 'cause we saw sentiment go quite up when we were proactively delivering the new messages just across the board, all formats, right? That people were actually proactively reaching out saying how great this was- and how improvement in facilities, right? Again, from the patient experience side, but also the marketing side where my team's now able to deliver this content that is just hitting the mark time after time because we're seeing that feedback come in, and where that miscommunication is coming often from physician to phys- to patient.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Everyone talks about personalization, but very little of it truly reduces the friction for the patients, which I know is exactly what you're trying to do. How are you using AI signal AI to turn signals into actions that actually make it easier for someone to access care?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Yeah. I guess one example was one that we worked through recently and are still navigating, which was an approach that we had taken.
I talked about this a little bit the other day. But basically something that, WebMD and other places have, like symptom checkers, right? But the path that we were bringing patients through to access virtual care was really built around the physician's need to vet what the patients were looking for, right?
And they were always saying we have people that are calling in through virtual care, and they have chest pain, and we need to send them to the ER." And I had to explain that's not gonna go away." Yeah. There are still gonna be people that have fear of going into the doctor's office, just want that quick, instant treatment-
Or to be heard, right? So again, to that reducing the friction point. But what we had there was a path that was not optimal for the patient, right? So we used that feedback the data, to basically prove it, switch it out, push virtual care out of that symptom checker aspect- ... and then drive that volume back up.
Because the numbers were dipping. We were, "Why is virtual care going down and down?" And frankly, it was because we were trying to do what was best for the physician versus what was best for the patient.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Yeah.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: And so by taking that feedback and altering that, we significantly drove volume back up, but also improved the overall patient experience.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: If you had to pick one friction point that AI can meaningfully reduce right now, what would it be?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: That AI. Within the system I think, one of the ways is just to give that instant information, right? Everybody's talked about chatbots and having that, but really building out that, that ability to serve up exactly what people are needing.
So it is just a leveled-up, more robust piece of technology that'll allow patients to really receive the information they're needing that is not from ChatGPT or from whatever LLM they're- they're using- ... but then can quickly lead them to a path to get a consult or speak to a physician. One of the things we still see is that there's miscommunication across the board between, one department to another department.
Because somebody could start in urgent care, and then they go onward to step by step. But, one of the things that we've also taken advantage of is within our EHR the note-taking capabilities for physicians- Yep ... that really truly explain what the patients are saying, have that go over to the next step of that individual so there isn't lo- anything lost in between.
That also has allowed our physicians to be able to spend more time with the patients- versus taking notes, going back, spending more time to really think through what they're gonna pass along. Because if you think about the flow from somebody from urgent care or primary care back and forth between that to a specialist, which is in a completely other setting, they are not communicating. Really having that has helped- ... quite a bit.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: As the caregiver of my aging parents, w- we had a situation where my mom was with her cardiologist, and they identified that she was in active heart failure. Yeah. They're like, "You need to go to the hospital right now. Go to the emergency room," which I couldn't even p- process that this was happening.
So I went from one provider to the emergency room. There was no connection of any kind to say what had happened. Now I'm, like, telling the story. Yeah. And then in the emergency room, how many doctors am I talking to? Then she gets admitted, how many doctors I'm talking to? And that thread of continuity-
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Yeah
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: doesn't pull through, and the story evolves- ... the details get fuzzy, and, at the end of the day, we're just trying to take care of her.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Yeah. And with AI, you're able to actually, if done right within the system, you can have it say this message is drastically different than the previous iteration." So that next doctor has insight, it's flagged, there's an alert within the system to tell them that's happening. And I've heard similar stories where, individuals have been with an elder parent- ... and they've been told in a dire situation that, "Okay, could be about 40 to 60 days that you have left."
And then the next doctor says it's about five days." And you have no communication there. But if we could have a system where it's taking those notes, those indications, and then just r- basically raising a hand and saying, "This is drastically different than what you're saying." Yeah. And that could also be done for prescriptions and others just to really just say, what are those disparities between what the two physicians, three, four, five physicians are actually saying?
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Before we go to our next question- Yeah ... I wanna go to the question that's in the chat. How do you balance proactive engagement with the risk of appearing overly intrusive or making assumptions patients may not be comfortable with?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: I guess that's a good question. In what I'm building and what we have built, and we're still iterating on it right now, some of this is actually from the patient experience, things that they're just seeing on a day-to-day basis that is improving without them knowing that it's actually based on the feedback from the collective group, right?
So if all of a sudden nurses are acting differently or communications have, has improved, it isn't necessarily right in your face. The content side from where my marketing team is leaning in and taking this information, creating the content to then push out- You could say similar to earlier conversations around, Amazon and tracking, you could see that as a little intrusive of now I'm seeing this a bit more and more.
But we still need to put the education out there. So I don't know if that answers that specifically, 'cause I'm looking at the patient experience and then the development of materials that are more proactive than instantly reactive, which on the comms side of my work is something that will never go away. But at least in the marketing space, we can push forward with that content.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Thank you.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Yeah.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: So we were talking about the healthcare systems having data across, their search, social, web, call centers, different access points.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Yeah.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: But it rarely connects. So in your model, how does the predictive voice of the patient actually unify those channels into something actionable?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: First I would say that it's not easy to pull all those channels in. This week we've talked a lot about the stakeholders as well that need to be involved, and that's where we started right out of the gate, bringing everybody in, making sure they were bought into what we were trying to build.
But when we think about the call centers piece social listening, there's also the APIs to think through, the compliance angles. And to go a l- level deeper, we really had to really make sure that IT was comfortable with this as well, thinking about HIPAA, to make sure that those data streams coming in were also going through a layer that would de-identify as well, right?
And you can work with OpenAI or other solutions to put, call it the wall, right? That you can just block and everything has to go through that. And we are working with partners on this, so it's not a fully in-house build. It's a, a build with a partnership, like I mentioned yesterday, have skin in the game and, but also have additional expertise.
So we do have that piece. But again, going back to the collaboration piece, we have patient experience, marketing, executive leadership, IT, human resources all in this program to make sure that it's opera- operationalized in the right way.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Yeah. You need all those aspects of the ecosystem, because if you leave out one or two- Yep you're still not getting the full picture, right? That's not gonna be as effective. We have another question in the chat. Coming from the systems side of the industry, what can pharma and life sciences teams do differently to move the needle to improve outcomes?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: We talked yesterday about building the right tools and really educating the physicians and the patients on the benefits of the medications or the treatments. I think that just needs to continue as well.
From the life sciences side, I go back to my earlier days in biotech and just y- the education side and explaining what the different capabilities are being very realistic about recovery times and making sure the physicians are aware of that, whether it's new robotics or other that are being implemented, is to make sure that there's clarity around that and just to continue to enhance that patient journey and not just leave it up to one physician to accurately tell that story.
Again, I think we're in a time with all of the LLMs out there where people are just going and searching for their information. They're finding it, whether it's right or wrong. So being able to lean in and try to counter what those patients are finding-
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Yeah ...
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: I think will be valuable because there are a lot of people that think this is just the new best thing, and I can find all my advice when they then go into to meet with their physician, and they have to decide: Am I gonna trust what I've seen online, or am I gonna trust what my physicians told me? And in that moment, they have to reconcile with themselves who they're gonna trust.
So really for the pharma side to just have full transparency, a d- as much education as possible, build the communities individuals that are going through these different tough situations, they have others to lean on as well.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: At a recent point-of-care event that I attended, someone-- There were providers on the panel, and they were talking about when people, engage with, Claude or Dr. Google, however you wanna phrase it- Yeah ... before they come in, and they come in with a perspective of "I need this." Yep. "You need to give me this.
I have this." And it might not be the right information. Yeah. And the doctors were saying on the panel that they really wanna support their patients, but if they have a 15-minute appointment or- Yeah ... 20-minute appointment, they're spending that time in the appointment trying to dispel the myths or course-correct- the misinformation that they've received. Yep. And it takes away from the time of the productive patient-doctor conversation.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Absolutely. Thinking of a few years back and it's still now true, everything following you is social and just continuing to hit home "This is what you should believe." And you go to another platform, and this influencer's talking to you, and it just compounds on itself. The LLMs are very agreeable.
So if you share your perspective, and I think everybody's seen the memes of, the individual who was like, "Should I eat this mushroom?" "Yes." And then they show the tombstone after, and the LLM say, "I guess that was the wrong approach."
But they are very agreeable, and they'll push you forward down a path that really will set in people's minds that this is the accurate information. I've doubled down. I've asked 10 different ways that it's true. And then to your point, the physician has 15 minutes to actually explain you didn't think about the side effects." You didn't think about your prior health history." Yep. "You didn't think about the ti-" just so many different aspects of it that an individual doesn't have the knowledge of to input into the system to get that right result.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Yeah. They were talking about a treatment or something that they were gonna prescribe, and it turns out it was the first time they had seen the patient. They came in with all this information, and the patient was actually a cancer survivor. And so when they were working in- ... whatever tool they were using, they never indicated that they had cancer before, which totally would change- Right
the direction of it. Like it was- Misinformation ... totally misinformation- Yep ... on the wrong track. We have another question in the chat for you. What has been the biggest challenge in aligning marketing, medical, and patient support teams?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: One, resources. The medical side has been a little bit more difficult just getting physician buy-in even on the technology side, even if it makes their lives easier.
It is still a harder sell to implement new technologies and gain this feedback. And I'll say just, frankly, ego's involved as well. Yeah. When you're collecting reviews and thoughts and perceptions that people have about your physician community, they don't always wanna hear it. So that's been a little bit difficult.
The patient support teams, they're just in it to improve that experience and support them better. So that feedback is generally well-received and taken forward. At least in my example, we've seen huge strides in the patient experience and just how we support our patients through education, one-on-one conversations, even outside of the physician as well.
And things around, making sure that there are follow-ups that are happening correctly, automations within the different systems like Epic and others as well. But it has to be that constant communication 'cause people forget. They don't realize they have to have another appointment or that continuous tracking around adherence and medication-
Making sure that continues to go forward as well. Because you think about all the individuals, this is a high-stress time. The last thing they're really thinking about sometimes is every step of the way. So the more SMS reminders, the more community groups where they just keep hitting it home, the better off it's gonna be. But I'd say the, the medical, really the physician side has been a little bit tougher.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: All about getting better patient outcomes, right?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Yep.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Yep. So jumping back to our questions. If you get this right, what actually changes for the patient? Where does the predictive voice of the patient show up in ways people can feel, not just in dashboards, but in access, communications, or care decisions?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Yeah. Over- the overall experience. HCAHPS scores, other ways that hospitals are rated as well. People are quite vocal about healthcare, and it's usually on the negative side. So if we get this right, there will be-- There will always be complaints, but there will be less of these big explosive events where there actually has to be investigations from health departments or other regula- regulatory bodies that may look into different situations because you let this linger for four months, six months, a year, versus, no, we can predictably see this happening in real time the way that the system's built to trigger, okay, this is escalating at a pace that is not normal.
And you just keep getting better and better. But it's never gonna stop 'cause you're also gonna have new employees that aren't trained poorly, new people that have to come up to speed on the systems. It's an iterative process that just needs to get better and better over time. Out of the gate, absolutely not perfect. You need to fine-tune it especially with it being more of a custom build.
But in the end- Better treatment for patients, better just overall care. More compassion all the way down to better food and cleaner rooms. These are all things that a lot of people don't think about within a system.
But it's not just the physicians, at least in my example, it's 14,000 employees, of which about 1,000 are physicians. You have 13,000 other people that are operating every function of it, from laundry to food service- Yeah ... to, cleaning the instruments and beyond, right? And this all goes through with that lens.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: You were talking about, the role of the user proficiency and how effective it would be. How, in your opinion, like, how long does it take till you see the proficiency achieved?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Internally from the teams that are utilizing it?
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Correct.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Yeah. We're not there yet. There are still different levels of different members of each of the teams and how quickly they're able to act on it. That's where I would love to continue to grow my marketing team, to have, the right staff to be able to get every piece of collateral out there. And on the patient experience side, too, because they're slammed- Yeah ... day in, day out. So to be able to act on that takes leadership and to prioritize, right?
There's a lot we could be doing, but let's focus on the ones what we can take care of now as well as the ones that could impact the system as a whole or patients more, and really focusing on those. So prioritization.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: In the last minute that we have together- Yeah ... what's the most meaningful patient-level outcome you've seen so far?
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Most meaningful. Yeah, say, not on the, the marketing side, we're still evaluating, right? And we're still doing surveys and things around that to see is that actually working with what we're getting out there from a messaging standpoint. I would say that we've seen a tremendous uptick in how people are evaluating our nurses.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Ooh.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: The compassion level has gone up, right? We've also seen our NPS go up as well. Ooh. And that's been, nice to see. But I think we'll still need another six to eight months to really see if it's tracking nicely. But really around the nurses and how they're managing those relationships with their patients.
And now that might just because, be because they know there's more eyeballs on them, but it's also data behind it, and we're able to take all of these sources and put it in. Some of them are actually coming through handwritten notes, which it's a whole nother part of the exercise from the nurses as well, who are saying this was the experience we had.
This is feedback we received." So it's also with that, getting people to understand they need to continue to contribute whether it be through the digital means we can pull in or that manual method as well.
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: Thank you for all the work that you do to help make our experiences better.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Yeah. Thank you. It's been- I'm trying ...
Facilitated by Alison Tapia, Consultant, Digital Innovation & Omnichannel Performance, Sun Pharma: it's been a privilege. Yeah. Thank you so much. Put your hands together for Kyle.
Kyle Brown, VP, Chief Marketing & Communications Officer, Cox Health: Thank you.