Hidden Risks in Plain Sight: How Gen AI and LLMs Are Reshaping Pharma Risk

This webinar will use Resolver's analyst-led risk insights to show how Gen AI is reshaping risk in pharma, and provide a pragmatic playbook for monitoring, governing, and responding to LLM-driven risks while still enabling innovative, AI-powered engagement aligned with Future Pharma's focus on trust, access, and execution. Speakers include: Kyle Brown, VP Marketing - Communications, VP Staff, CoxHealth, Megan Ardis, Brand Risk Intelligence Analyst, Resolver, Chris Rand, Head of Research, Digipharma Insights. 

EHR Media Without the Blind Spots: Why Transparency Matters in Point-of-Care Marketing

Point-of-care (POC) marketing is one of the most effective ways to reach healthcare professionals (HCPs) during clinical decision-making. The promise is compelling: deliver brand messaging directly within the electronic health record (EHR) workflow, where prescribers are actively engaged in patient care.

Transforming Pharma Marketing: Underscore’s Perspective

In this article we cover: key focus areas for pharma to realistically advance data-driven strategies, the pharma marketing landscape: key trends impacting the industry, pharma's evolving approach and persistent challenges to data-driven marketing, and Underscore's value as a pharma marketing partner. 

Maximizing Brand Revenue: A Smarter Approach to Lifecycle Management

For decades, pharmaceutical commercialization has typically followed a pattern: invest heavily on the front of the revenue curve with in-person and digital promotion and then starve the asset of support in later stages to free up cash for newer therapies. However, this traditional approach leaves significant value on the table. 

Pharma Regulatory Technology: Evolution, Current State, and the Future Impact of AI on Compliance - An Efficient Vision Report

Pharma regulatory technology has come a long way from paper chaos to digital efficiency. Today’s strict rules and complex data present both challenges and opportunities for innovation. AI is set to revolutionize compliance by automating tasks, analyzing big data, and predicting issues, making the process smarter, faster, and easier.

The Critical Gap In Pharma Omnichannel Marketing

Snake oil, anyone? Believe it or not, there was a time when those who manufactured patent “medicines” were completely unregulated. They could market their product directly to patients making any claim they wished, without any safety information, and without any repercussions. Crazy, but true! Thus, the birth of the proverbial term “snake oil,” which is, according to the Oxford English Dictionary, “a quack remedy or panacea.” Luckily, we’ve come a long way over the past 150 years…