Heath Morlok is an Associate Director in the Oncology Marketing Department at Merck. He has spent his entire career in digital pharma marketing, first for a privately held IT healthcare company, then in health and wellness publishing, and now on the Oncology Channel Strategy & Engagement team at Merck. Heath’s particular areas of expertise include whitespace promotion, HCP digital media, the Agile marketing framework, and AI-driven integrated marketing. He currently resides in Asheville, North Carolina with his wife and two daughters.