PM360 embraces thought and innovation that advance bold ideas in pharmaceutical marketing. PM360 is the premier, must-read monthly magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. PM360 is the only journal that delivers the full spectrum of practical information necessary for product managers and pharma-marketing professionals to succeed in the complex and highly regulated healthcare environment. PM360 focuses on critical issues: cutting-edge strategy planning and implementation, technological advances, trends, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership.