The pharmaceutical industry's publication of record for more than 30 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 16,500 readers -- comprising corporate executives, marketing, sales, and product managers -- rely on Med Ad News and its staff for unparalleled content. Med Ad News, formerly a publication of UBM Canon, is now a publication of Outcomes LLC. For more info, visit www.medadnews.com.